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Mini/Porsche showdown a lot like 'Rocky IV'
Mini won't let up with its challenge to Porsche. First, it challenged Porsche to a race (the Cooper S against the 911 Carrera S). Porsche said no. So, Mini flew a taunting banner over Porsche's North...
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Mini races Porsche anyway, obviously loses
While we were up to our ears in Cannes coverage last week, it slipped our attention that Mini went ahead and raced Porsche at Road Atlanta, without the latter's involvement, having unsuccessfully...
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Minis spawn and soar in trippy European ad
You know that dream where you're driving around in Europe and every car on the road is a red BMW Mini? BSUR in Amsterdam captures that vision in this hypnotic spot for the four-door Countryman. You...
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Mini crafts epic, awesome monster-truck ad
Sunday! Sunday! Sunday! God, I wish the weekend were here. Mini spoofs monster-truck rallies to the max in this fun clip from Amsterdam shop BSUR. A five-ton mega-truck attempts to jump four Minis....
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Mini Sticks Up for the Stick in Manual-Transmission Ads
Here in America, manual transmission is little more than a quirky preference for old-school motorists who make up less than 10 percent of the car-owning masses. But in Europe, standard is still the...
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Mini Coupe and Unsavory Characters Travel the World
Somehow, I missed this campaign for the new Mini Coupe back when it debuted in late summer, but it's worth giving the work a belated nod. The sporty Mini is being shilled under the tagline, “Another...
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The Spot: A Mini Masterpiece
GENESIS: Mini's whole marketing goal is to get butts in seats for test drives, since people who drive one tend to buy one. As part of the Mini Coupe launch, Butler, Shine, Stern & Partners asked...
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Taxi Auctions Off Its 2008 Mini Coupe After Losing Account
After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember Taxi's "wacky...
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Ad of the Day: Mini
Mini's name—and signature characteristic—is an asset or a fault, depending on who you ask. Great for city parking. Not great for hauling lumber. Tiny and cute. Not towering and impressive. Now, in a...
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Mini's Adorable Tiny Camping Caravan May Be the Coolest Vehicle Never Made
Mini is making the most of the summer season by introducing three incredible concept cars specially designed for campers—though you can't buy any of them (yet). And if they seem hard to believe, no...
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Mini Shows Off Some Grille in Illicit Tweet Making Fun of Anthony Weiner
Not many brands have embraced the Anthony Weiner debacle as inspiration for ads. Spirit Airlines did it in its own traditional sleazy fashion. And now Mini has come out with a little auto erotica of...
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Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles
I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of its "Not Normal" campaign,...
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Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween
Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it's highway driving in a Mini. Still, this spot manages to point up one thing that the Mini brand of...
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Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists
Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service and giving loaners to...
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Ad of the Day: Mini Brings Its 'Defy Labels' Campaign to the Olympics in Style
Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners. Expanding on the auto...
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